Mobilizing the community…
The city of Montego Bay is home to approximately 125,000 residents and hosts just as many tourists on an annual basis. Studies indicate that healthy coral reefs generate over US$427,000,000 per annum for the Jamaican economy. Yet people are concerned about the state of the environment and its continued deterioration. The Trust empowers people and communities to have a meaningful impact through international commemorations such as International Coastal Cleanup, Earth Day and World Wetlands Day.